Marketers and search engine optimizers may benefit from voice-of-customer campaigns by gaining insight about the strengths and weaknesses of their website. Implementing various ‘listening’ and information collecting strategies will provide useful data that may be used to guide optimization and testing initiatives. When, then, should businesses consider collecting client feedback?
Rankings based on bounce rates
If your brand’s website ranks well for a main, focused keyword term, it likely implies that you are getting a steady stream of visitors; yet, you may be experiencing an issue in the form of a high number of bounces. The percentage of users that click on your website’s link from a search engine results page and then quickly leave is known as the “bounce rate.” Bounce rates will start to affect your page rank since Google associates them with low-quality or irrelevant sites. Websites with substantial bounce rates are easy to spot for search engines, and their rankings suffer as a result. In-depth statistics on visitors, bounce rate, and time-on-site may be accessed with the use of an analytics tool, which is invaluable for problem identification. However, statistics will not reveal the reasons visitors abandon your site. Here are consumer feedback programs, or VoC for short.
Customer feedback may help put numbers into perspective.
Your company will get insight into why customers do or don’t take certain actions by creating a “Voice of the Customer” program. You may use these discoveries into your channel strategies. In order to optimize SEO pages for search engines and deal with problems of low user engagement (high rate of bounces, poor conversion, cheap per visit value, etc.), you need to first identify what needs to be changed.
Polls and Surveys
Surveys and polls are the most straightforward and one of the most effective methods to collect useful data and input from your customers. Unlike surveys, which often offer respondents broad and open-ended questions, polls may be tailored to meet the precise requirements of a given information demand. Sending out emails to your customer base is a great method to get the word out about brand surveys. a lot of sense to solicit the opinions of your most devoted clients, who undoubtedly make up the bulk of your opt-in database. You may choose to give incentives to survey respondents if you’d like; doing so will likely get more individuals to fill out the survey than would otherwise, but it might be argued that respondents who aren’t motivated by monetary gain will be more honest.
Exit poll that appears on your screen when you leave.
A ‘pop-up’ of ‘pop-under’ may be shown to the user after they have visited a specified number of pages in the website, such as three. These surveys may be either qualitative or quantitative, with a single question or numerous questions, but it’s best to keep them brief so that website visitors can quickly complete them and go back to exploring the site.
Constant Keeping Tabs
Your brand’s website might have ongoing surveys that visitors can complete at their convenience. These polls may be shown as floating, expandable sidebars or added onto the My Account screen page for users whom have previously created profiles on your site.